Hi,

I’m an Insights Driven, Creative Marketing Leader known for transforming purpose driven brands, accelerating growth and delivering measurable impact in the health and longevity space.


NEW WORK

NEW WORK

As Lifeforce’s first Brand hire, and Vice President of Marketing, I led the organization through a strategic rebrand, repositioning them as a leader in the growing longevity space. I led qualitative and quantitative research projects to help drive the next moves for the brand, reimagining their visual identity, strengthening their messaging and voice, clarifying positioning and laying the foundation for continued growth. I led projects to relaunch our new brand across all channels include site, organic and paid social, lifecycle and email, product and packaging as well as experiential. I restructured the marketing team and implemented new processes and platforms to unlock efficiencies and the team is well positioned to execute some incredible work this year. I’ve developed a new influencer and ambassador strategy and lead PR efforts and projects that amplify our messaging to our target consumers. I’m driving Lifeforce’s brand partnerships and have aligned the brand with some of the strongest players in the health and longevity space. I’ve surrounded myself with an incredibly talented team who like me are committed to making health and longevity accessible to all. And I’m just getting started.

It’s been a pleasure working with….

Brands I’ve helped build….

Clarity

Consistency

Connection

Clarity • Consistency • Connection •