Editorial Direction
Because of my deep knowledge base in the sport of triathlon and years of establishing relationships with key brand and professional athletes, I was approached to launch a new magazine dedicated to all things triathlon. There were already a few key publications in the space but we knew we could deliver something better. During my time at 3/GO I was award ‘Best Writing in Triathlon’ for coverage of Lance Armstrong. From concept to nine complete issues distributed Internationally though Time Warner, I gave birth to what might be the accomplishment I am most proud of to date. The irony of considering this a birth is at that I actually gave birth to my first born son two days before we went to print with the first issue. With no staff, little budget, a whole lot of ingenuity and hard work...I made it happen.