A Rebrand with Longevity.
Lifeforce presented a unique opportunity to reinvent a young brand on a mission. Their solution was clear - their message, identity and purpose was not. I teamed up with some incredible strategists, thought partners, engineers and creatives to relaunch this incredible brand and now they are well positioned to cut through the noise in this growing space. The new site performance exceeded expectations and new customer acquisition also saw incredible growth right after launch.
Clarity
Strong brands are clear about who they are, what they do and what they stand for. They are distinct, ownable and focused. This helps achieve Brand Recognition and drive growth. For Lifeforce this meant developing strong brand positioning and messaging that their specific consumers could connect with and easily understand. Before this rebrand project they were using a tag line and messaging also used by dozens of others in the space. The site experience was confusing and visitors often didn’t understand what they were offering and what role it would have in their life. They went from many messages to one clear, distinct, ownable message that will continue to drive both engagement and growth across their channels.
Consistency
Strong brands show up in a consistent way - both through messaging and visual identity, everywhere they show up. This helps achieve Brand Trust. Prior to their rebrand Lifeforce was using stock photography and video to tell their stories across the channels. They also didn’t strictly adhere to strict brand guidelines. They often felt like different brands in different channels. To launch our rebrand project we developed new strong brand guidelines that were driven by insights and research to inform how we would reimagine the brand. The end result was the development of a strong brand book that will now drive decisions and work moving forward and help be consistent. To pave the way for a future of consistency I led the brand through multiple stills and video productions to create a robust library of distinct and ownable assets to share across the channels on ongoing basis.
Connection
Strong brands create strong emotional connections with consumers. This is achieved through content, storytelling and experiences. This helps achieve Brand Loyalty. Now I am proudly at the beginning of introducing a ‘new’ brand at Lifeforce. And now that a new playground has been built the meaningful work can begin. The year ahead is about community and storytelling. Lifeforce has so many incredible members and a strategic brand narrative deployment is in the works. This is my favorite part of working with brands and uncovering the magic is in the works. From provactive campaign efforts to infiltrating the podcast world one pod at a time, look out…Lifeforce is about to add life to your years.