Community Built Brand

When lululemon approached me to help them develop a community presence during their Californian expansion I jumped right in. My strong relationships in the sports, health and fitness space allowed me to team them up with true offline influencers who they knew would help successfully launch their presence here. I created their Northern California Ambassador Team and was quick to put them all to work building community for the brand. As our work together continued and the brand decided to enter the running space I tapped in to my network again and paired them up with both amateur and professional endurance sport athletes to help them authentically enter this new space for them. Together we created Team Lemon, regional run clubs and their first running race in California.