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I spent 4+ years working as a Strategist and Storyteller at Clif Bar & Company. I worked closely the with Brand teams across all portfolios, Clif Bar & Company, Clif, Clif Kid and Luna, to understand their annual marketing and business objectives and then deliver meaningful content that created brand awareness and brand loyalty. I often partnered with the Sports Marketing team making sure that we were leveraging authentic athlete experiences within our stories when relevant. I was involved from start to finish - creating story concepts, identifying the right creative resources to bring the stories to life, managing productions on locations throughout the world. I also partnered closely with the Digital team to create channel plans and site experiences that would showcase our stories in the most engaging ways. And last but not least I worked with the PR team to create and pitch earned media opportunities against the experiences we were creating and documenting. I also developed the first Influencer Marketing strategy and plan to life while there. I’m proud of the efforts I’m proud of my contributions during my time there - curiosity, a growth mindset, and a whole lot passion were part of my day to day. Curious about some of the experiences I had while working at Clif - email me and I’ll talk your ear off. Scroll to the bottom to view some of my favorite projects.